Trader Joe's fans shocked to find out fan favorite seasoning has been discontinued but customers won
TRADER Joe’s shoppers were horrified to find a fan favorite summer seasoning is missing in store aisles, but the retailer has offered some hope that the product will be back.
Trader Joe’s products can quickly gain a cult following, with many shoppers making certain items staples in their homes.
But occasionally, the bargain retailer discontinues popular products, and shoppers are left lost and confused.
This month, shoppers noted the beloved BBQ Rub and Seasoning with Coffee & Garlic was missing in store aisles.
However, a TikToker and Trader Joe’s fan said shoppers just have to wait a bit for the iconic seasoning to come back.
The content creator, who goes by @traderjolene on the platform, said in a recent video showing Jennifer Lawrence sobbing:
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“When a Trader Joe’s member tells me the barbecue rub with coffee and garlic isn’t coming back until May 2024,” Jolene said in the video.
Trader Joe’s unveils many seasonal items only to remove them after a limited time.
“Seasonal items at Trader Joe’s go way too fast! I should have stocked up,” Jolene said in her video’s description.
She’s not the only shopper upset about the seasoning’s recent departure.
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"It's very upsetting!!" one Trader Joe’s customer wrote under the video.
Another expressed their feelings regarding the matter quite simply: "I'm sad."
Those who truly don’t know how to live without the seasoning in their kitchen could attempt to replicate the rub themselves, but results may vary.
Each BBQ rub is said to come with a blend of garlic, paprika, brown sugar, coffee and salt flavors.
Trader Joe’s product description says it’s ideal for cooking poultry or pork, but you can also add it to baked potatoes and grilled vegetables for an extra kick.
TRADER JOE’S IN THE NEWS
While many grocery stores have been embracing the future with self checkouts and delivery, Trader Joe’s has remained resolutely on the side of traditional cash registers.
The chain’s chief executive officer Bryan Palbaum, recently squashed all rumors that Trader Joe's might be implementing self-checkouts along with their cashier-run checkout stations.
"It's not fun," the CEO said about self-checkouts in a recent Inside Trader Joe’s podcast. "Self-checkout is work. I don't want that."
Trader Joe's president and vice CEO, Jon Basalone, echoed the sentiment.
"That’s as false as false can be because we believe in people, and we're not trying to get rid of our crew members for efficiency's sake," Basalone said.
The niche grocer has also brought back new or returning items in an effort to impress shoppers with its ever growing product lineup.
This summer, the Salsa Verde Flavored Corn Tortilla Chips are back, and they make a solid gluten-free option for anyone who wants a spicy snack.
The news has elated many fans, although some worry how the move could have an impact on their waist lines.
“These chips are so good yet so dangerous because I can’t help but say 'just one more' over and over again" said one Reddit user.
The Strawberry Lemonade Joe-Joe’s are also back, offering customers a rare summery flavor to the traditional Trader Joe’s cookie.
The cookies are composed of two lemon-flavored wafer cookies and a smooth strawberry creme filling and bits of fried strawberries, making it the perfect, sweet snack for the season.
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One shopper tried out five of Trader Joe’s new items, but not all of the items were worth it.
Fans are also mourning a discontinued Kroger product after it was removed from stores without warning.
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